You can only make money out of something if you can brand it.
Branding is very important and makes perfect business sense.
A product is not the same without a brand. This is also true for service.
Have you not heard of priority service, gold service, silver service etc. These are branding.
Even Credit Card has branding, Gold card, Platinum card, Black card etc.
The name is the important part of branding, whether this is the company name or the product name. Then there is the logo, slogan, etc…
The M&S food advert is a good example. It is promoting M&S branded foods are different and better. It is also trying add luxurious to their branding of food. You would pay high price, because you think you get something better quality. This might be the case, but do we actually know? or is it just a gimmick?
Anyway, branding make business sense.
Name, Logo, Statement or Slogan
Just some for my work! (for fun)
Is it energy efficiency or carbon management?
It is not just an awareness programme. It is an engagement programme that will change the world.
It is not just an opportunities database. It is an robotic project manager that help you track progress and savings
It is not just an technical audit. It is world leading expert innovation and advice.
Whether it is right or wrong, big part of the value of the product or service is in the Brand.
And I have to say life would be boring withing branding…